When browsing the Internet, we check out numerous websites. Some are so cool that we can’t resist ourselves saying, wow this is the best website design I have ever seen. On the other hand, some websites are like the total crap.  Good website design is central to your website’s success. An effective design can expand your client base and increase profitability. Conversely, a bad design can discourage website usage despite excellent products and services. Implementing website business is not a vital way to promote your business. Effective website design is prominent way to make online presence of your business. The central goal of a website is to attract attention of audience, and give the correct image of your company or organization. Effective website design is important to get audience attraction towards your website.

Did you ever think what are the factors which make a website looks great? Designing a website is not a child’s play. It is an easier said than done task which requires skills and lots of efforts. There are some key factors which directly influence the effectiveness of your website. These factors are listed below:

Judicious color selection: Color combination used in a website plays an integral role in arresting the attention of the viewers. Never over-do with color combination and limit it to a maximum of two or three. Also, make it a point to keep the color intact in all your website pages to provide a sense of uniformity. Sometimes the right color combination may not strike you instantly and you may find yourself completely in a whirlpool. In such cases, you can always surf the internet to get some ideal models. In case the internet also fails to get you the right choice, go for the template designs.

Avoid too many special effects: Flashy images and spinning graphics may be too tempting for you to resist, but they may not really help you in clicking prominence among your viewers. These graphics usually increase the website loading time and account for raising the impatience of the viewers. Besides, your viewers may actually be distracted from your content that definitely will be a drawback for you.

Facilitate easy navigation: Your readers will always look for the navigation bar on your website to facilitate their search. As a website owner, it is your duty to compulsorily provide the navigation bar as per the general norm, i.e., either at the top or on the left side. You can even put your navigation bar at the bottom of the page. This will be really helpful for the readers, as they would not need to scroll to the top every time.

Content, the most important factor: You should always bear in mind that it is ultimately your content that wins you a repeat audience. Only high standard content websites score high in the search engine results as well as the judgment of the viewers. Always stress original and fresh content to remain credible among your viewers.

Are you totally confused whether you have designed your website in the right format? Then you can think of hiring a professional who can work out the most practical website design. Having a website that is creatively designed inside and out with engaging content is what you get when you choose Paton Internet Marketing. Contact experts at Paton Internet Marketing for effective website design to make your presence distinct in the cyber world.  To know more, please visit us at patonmarketing.com.